{"id":2900,"date":"2026-10-09T07:37:34","date_gmt":"2026-10-09T07:37:34","guid":{"rendered":"https:\/\/vvabc.it\/?p=2900"},"modified":"2026-10-09T07:37:34","modified_gmt":"2026-10-09T07:37:34","slug":"%f0%9d%90%88%f0%9d%90%8a%f0%9d%90%84%f0%9d%90%80-%f0%9d%90%9e-%f0%9d%90%a2%f0%9d%90%a5-%f0%9d%90%9b%f0%9d%90%ae%f0%9d%90%ac%f0%9d%90%a2%f0%9d%90%a7%f0%9d%90%9e%f0%9d%90%ac%f0%9d%90%ac-%f0%9d%90%9d","status":"publish","type":"post","link":"https:\/\/vvabc.it\/?p=2900","title":{"rendered":"\ud835\udc08\ud835\udc0a\ud835\udc04\ud835\udc00 \ud835\udc1e \ud835\udc22\ud835\udc25 \ud835\udc1b\ud835\udc2e\ud835\udc2c\ud835\udc22\ud835\udc27\ud835\udc1e\ud835\udc2c\ud835\udc2c \ud835\udc1d\ud835\udc1e\ud835\udc25 \ud835\udc2c\ud835\udc1e\ud835\udc1c\ud835\udc28\ud835\udc27\ud835\udc1d\ud835\udc28 \ud835\udc1c\ud835\udc22\ud835\udc1c\ud835\udc25\ud835\udc28 \ud835\udc1d\ud835\udc22 \ud835\udc2f\ud835\udc22\ud835\udc2d\ud835\udc1a"},"content":{"rendered":"<p>\ud835\udc08\ud835\udc0a\ud835\udc04\ud835\udc00 \ud835\udc21\ud835\udc1a \ud835\udc25\ud835\udc1a\ud835\udc27\ud835\udc1c\ud835\udc22\ud835\udc1a\ud835\udc2d\ud835\udc28 \ud835\udc2e\ud835\udc27 \ud835\udc26\ud835\udc1a\ud835\udc2b\ud835\udc24\ud835\udc1e\ud835\udc2d\ud835\udc29\ud835\udc25\ud835\udc1a\ud835\udc1c\ud835\udc1e \ud835\udc29\ud835\udc1e\ud835\udc2b \ud835\udc1c\ud835\udc28\ud835\udc26\ud835\udc29\ud835\udc2b\ud835\udc1a\ud835\udc2b\ud835\udc1e \ud835\udc1e \ud835\udc2f\ud835\udc1e\ud835\udc27\ud835\udc1d\ud835\udc1e\ud835\udc2b\ud835\udc1e \ud835\udc1a\ud835\udc2b\ud835\udc2b\ud835\udc1e\ud835\udc1d\ud835\udc22 \ud835\udc08\ud835\udc0a\ud835\udc04\ud835\udc00 \ud835\udc2e\ud835\udc2c\ud835\udc1a\ud835\udc2d\ud835\udc22, in UK e Irlanda, con prezzi in media pi\u00f9 bassi del 60% rispetto al nuovo.<br \/>\nIl venditore scansiona il prodotto per creare l&#8217;annuncio e la piattaforma pensa al resto: prezzo consigliato, misure precise, istruzioni di montaggio e indicazioni di cura. Chi vende pu\u00f2 essere pagato direttamente oppure scegliere un voucher IKEA con il 15% di credito in pi\u00f9.<\/p>\n<p>\ud835\udc04 \ud835\udc2c\ud835\udc1e\u2026<br \/>\n&#8230;il vero concorrente di un brand fosse il suo stesso usato, venduto da qualcun altro?<br \/>\nCon l&#8217;87% degli adulti britannici che gi\u00e0 acquista di seconda mano (dato di una ricerca IKEA), il mercato dell&#8217;usato esiste a prescindere dal brand. IKEA ha scelto di presidiarlo invece di lasciarlo alle piattaforme terze. Cos\u00ec \ud835\udc26\ud835\udc1a\ud835\udc27\ud835\udc2d\ud835\udc22\ud835\udc1e\ud835\udc27\ud835\udc1e \ud835\udc25\ud835\udc1a \ud835\udc2b\ud835\udc1e\ud835\udc25\ud835\udc1a\ud835\udc33\ud835\udc22\ud835\udc28\ud835\udc27\ud835\udc1e \ud835\udc1c\ud835\udc28\ud835\udc27 \ud835\udc22\ud835\udc25 \ud835\udc1c\ud835\udc25\ud835\udc22\ud835\udc1e\ud835\udc27\ud835\udc2d\ud835\udc1e \ud835\udc1a\ud835\udc27\ud835\udc1c\ud835\udc21\ud835\udc1e \ud835\udc1d\ud835\udc28\ud835\udc29\ud835\udc28 \ud835\udc25\ud835\udc1a \ud835\udc2f\ud835\udc1e\ud835\udc27\ud835\udc1d\ud835\udc22\ud835\udc2d\ud835\udc1a \ud835\udc1e \ud835\udc22\ud835\udc27\ud835\udc2d\ud835\udc1e\ud835\udc2b\ud835\udc1c\ud835\udc1e\ud835\udc2d\ud835\udc2d\ud835\udc1a \ud835\udc1c\ud835\udc21\ud835\udc22 \ud835\udc1c\ud835\udc1e\ud835\udc2b\ud835\udc1c\ud835\udc1a \ud835\udc26\ud835\udc28\ud835\udc1d\ud835\udc1e\ud835\udc25\ud835\udc25\ud835\udc22 \ud835\udc1f\ud835\udc2e\ud835\udc28\ud835\udc2b\ud835\udc22 \ud835\udc29\ud835\udc2b\ud835\udc28\ud835\udc1d\ud835\udc2e\ud835\udc33\ud835\udc22\ud835\udc28\ud835\udc27\ud835\udc1e, che nel nuovo non trova pi\u00f9.<\/p>\n<p>\ud835\udc10\ud835\udc2e\ud835\udc22\ud835\udc27\ud835\udc1d\ud835\udc22?<br \/>\nIl re-commerce non \u00e8 pi\u00f9 solo un&#8217;iniziativa di sostenibilit\u00e0: \u00e8 una leva di fidelizzazione e di difesa del valore. Per le aziende la domanda \u00e8 se \ud835\udc20\ud835\udc28\ud835\udc2f\ud835\udc1e\ud835\udc2b\ud835\udc27\ud835\udc1a\ud835\udc2b\ud835\udc1e \ud835\udc22\ud835\udc25 \ud835\udc2c\ud835\udc1e\ud835\udc1c\ud835\udc28\ud835\udc27\ud835\udc1d\ud835\udc28 \ud835\udc1c\ud835\udc22\ud835\udc1c\ud835\udc25\ud835\udc28 \ud835\udc1d\ud835\udc22 \ud835\udc2f\ud835\udc22\ud835\udc2d\ud835\udc1a \ud835\udc1d\ud835\udc1e\ud835\udc22 \ud835\udc29\ud835\udc2b\ud835\udc28\ud835\udc29\ud835\udc2b\ud835\udc22 \ud835\udc29\ud835\udc2b\ud835\udc28\ud835\udc1d\ud835\udc28\ud835\udc2d\ud835\udc2d\ud835\udc22 \ud835\udc28 \ud835\udc25\ud835\udc1a\ud835\udc2c\ud835\udc1c\ud835\udc22\ud835\udc1a\ud835\udc2b\ud835\udc25\ud835\udc28 \ud835\udc1a \ud835\udc1c\ud835\udc21\ud835\udc22 \ud835\udc25\ud835\udc28 \ud835\udc1f\ud835\udc1a\ud835\udc2b\ud835\udc1a\u0300 \ud835\udc1a\ud835\udc25 \ud835\udc29\ud835\udc28\ud835\udc2c\ud835\udc2d\ud835\udc28 \ud835\udc25\ud835\udc28\ud835\udc2b\ud835\udc28. Il voucher con credito extra mostra come l&#8217;usato possa riportare il cliente nel canale di vendita del nuovo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ud835\udc08\ud835\udc0a\ud835\udc04\ud835\udc00 \ud835\udc21\ud835\udc1a \ud835\udc25\ud835\udc1a\ud835\udc27\ud835\udc1c\ud835\udc22\ud835\udc1a\ud835\udc2d\ud835\udc28 \ud835\udc2e\ud835\udc27 \ud835\udc26\ud835\udc1a\ud835\udc2b\ud835\udc24\ud835\udc1e\ud835\udc2d\ud835\udc29\ud835\udc25\ud835\udc1a\ud835\udc1c\ud835\udc1e \ud835\udc29\ud835\udc1e\ud835\udc2b \ud835\udc1c\ud835\udc28\ud835\udc26\ud835\udc29\ud835\udc2b\ud835\udc1a\ud835\udc2b\ud835\udc1e \ud835\udc1e \ud835\udc2f\ud835\udc1e\ud835\udc27\ud835\udc1d\ud835\udc1e\ud835\udc2b\ud835\udc1e \ud835\udc1a\ud835\udc2b\ud835\udc2b\ud835\udc1e\ud835\udc1d\ud835\udc22 \ud835\udc08\ud835\udc0a\ud835\udc04\ud835\udc00 \ud835\udc2e\ud835\udc2c\ud835\udc1a\ud835\udc2d\ud835\udc22, in UK e Irlanda, con prezzi in media pi\u00f9 bassi del 60% rispetto al nuovo. Il venditore scansiona il prodotto per creare l&#8217;annuncio e la piattaforma pensa al resto: prezzo consigliato, misure precise, istruzioni di montaggio e indicazioni di cura. Chi vende pu\u00f2 [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":2901,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2900","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/vvabc.it\/index.php?rest_route=\/wp\/v2\/posts\/2900","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vvabc.it\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vvabc.it\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vvabc.it\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/vvabc.it\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2900"}],"version-history":[{"count":1,"href":"https:\/\/vvabc.it\/index.php?rest_route=\/wp\/v2\/posts\/2900\/revisions"}],"predecessor-version":[{"id":2902,"href":"https:\/\/vvabc.it\/index.php?rest_route=\/wp\/v2\/posts\/2900\/revisions\/2902"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vvabc.it\/index.php?rest_route=\/wp\/v2\/media\/2901"}],"wp:attachment":[{"href":"https:\/\/vvabc.it\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2900"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vvabc.it\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2900"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vvabc.it\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2900"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}